Therefore, to keep abreast of the challenges and opportunities in the industry, DSC now offers the following 3-month certificate courses in:

As a part of DSC

Prof. Nagesh Vaid, CEO NGA Consultancy and Professor at DSC has shared his views on SME’s and their growth strategies in an exclusive interview with SME Times. The excerpts of the interview may be read. Click here

‘SMEs must take advantages of e-marketing’
Source: www.smetimes.tradeindia.com
SMEs must look for the advantages of e-marketing as it diametrically changes and improves business profiling, CEO of NGA Consultancy Services, Lt. Col (Retd) Nageshwant Roy Vaid said in an exclusive e-mail interview to SME Times.

Students of PGDPC-XV presented a Mktg plan for promotion of leading condoms, taking a stand against HIV/STD. Chief Guest for the occasion was Ms Sumathi Murlidhar,Doctor,STD Unit, Safdarjung Hospital. Event held on 25th Oct 2009 at Saket, Delhi.

The Sunday Tribune – Spectrum
Source: www.tribuneindia.com
A book on the deadly swine flu that has in recent times evoked both interest and curiosity as well triggered panic ever since the WHO declared it a pandemic ought to have been on the cards. That, an Indian, Sunaiana Chaturvedi, has penned it, however, comes as a surprise.

Prof. Ramola Kumar talks on her life and challenges to Dainik Jagran.

DSC convocation was held at India Islamic Cultural Centre for PGDPC XIII. Chief Guest for the occasion was Mr. Rohit Ohri, Managing Partner, JWT India. Eminent people like Mr. Samir Kapur, Sr. Vice President Corporate Communications, Fullerton India and Mr. Rajiv Tewari, True Wealth Creators were there to grace the occasion.

The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR.

Research methodology

For better analysis, Mr. Bhattacharjee carried out the research in three different levels.

Phase 1(Water) – In the first phase Mr. Bhattacharjee attempted to define the meaning of creativity, its different connotations and the various factors attached to it. He also analyze an overview of advertising and PR.

Method used in Phase 1- Secondary Research through the internet.

Phase 2(Land) – In the second phase attempts were made to analyze the importance of creativity in PR and advertising. He also researched on how important is creativity in various steps of a campaign in both the fields.

Method used in Phase2- Secondary research through books and movies based on PR.

Phase 3(Sky) – In the third phase Mr. Bhattacharjee studied the role creativity plays in PR from views and discussions of PR professionals and students. In this phase he also tried to highlight the fact that creativity is not given its due importance in PR.

Method to be used in Phase 3- Primary Research through

Impact of Indian Cinema on Society is a most debated subject. While some agree that cinema mirrors society, others oppose this theory stating that Cinema is creating wrong myths in Society. The thesis by Santosh Kumar delved deep into exploring the realities behind these notions.

In the thesis which included primary quantitative research across 100 movie goers of age 15