Admissions open for PGDPC - XXXI (2025-27). Click here to Apply

Applications invited for the XXXth Post Graduate Diploma Programme in Communication. Click here to Apply

BA in Public Relations & Content Management

BA in Public Relations & Content Management

Placements 2023 – Entire batch placed upto 1 month before Convocation
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The Delhi School of Communication offers a comprehensive BA in Public Relations & Content Management, an innovative course designed to bridge the gap between academia and industry. In building and managing corporate image and reputation, one needs to position this image with hard core realities of business and its stakes. This has to resonate with the audience’s perception which may be different. Public Relations balances/creates desired images to best equate with reality.

BA Course in Public Relation by DSC will help in building proficiency in writing, analysing and planning PR and content management issues.

During the programme, we encourage students to participate in a number of workshops, designed to synergise their theory with applicability and thus help you gain valuable experience, as well as develop various aspects of your overall personality. Areas envisaged for you include – creative thinking, photography, writing, anchoring, content creation amongst others.

With the world-view constantly changing and growing to accommodate information, ideas, exciting new challenges and thoughts are developing where students will find themselves constantly discovering and rediscovering growth in totality.

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THE CURRICULUM

Semesters-06

The 3 year Under graduate programme covers over 21 subjects in 6 semesters. A few are listed below:

Core Courses–21
  • Public Relations (PR) (Offline & online)
  • Content Management
  • Digital & Social Media
  • Business Environment
  • Computer & Applied Concepts
  • Event Management
  • Corporate Films & Video
  • Video Editing
  • Influencer Management
  • Corporate Reputation

…among others

Skill Courses–06 

The programme also comprises ‘Skill Courses’ in every semester to empower students with employable skills and techniques thereby preparing them for the future. Listed below are the few others.

  • Interview Skills
  • English Practice
  • News Tracking

11Idiya DSC

THE CURRICULUM

Semesters-06

The 3 year Under graduate programme covers over 21 subjects in 6 semesters. A few are listed below:

Core Courses–21
  • Public Relations (PR) (Offline & online)
  • Content Management
  • Digital & Social Media
  • Business Environment
  • Computer & Applied Concepts
  • Event Management
  • Corporate Films & Video
  • Video Editing
  • Influencer Management
  • Corporate Reputation

…among others

Skill Courses–06 

The programme also comprises ‘Skill Courses’ in every semester to empower students with employable skills and techniques thereby preparing them for the future. Listed below are the few others.

  • Interview Skills
  • English Practice
  • News Tracking

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Details regarding Eligibility, Admission Process and Fees:
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Eligibility

Any student with a passion and interest in Communication and who has completed his/her Senior/Higher Secondary by July 2023 is eligible to apply.

Apply Now

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Admission Process

In order to take admission, a student may register online on the DSC website. Upon registration, the form will be screened and the student invited for a brief Personality Interview. Selected students will thereafter be invited to join the programme.

Apply Now

Scholarships

Best in Academic

Encouraging outstanding scholastic performance is critical in motivating and encouraging students to perform well. Keeping this in mind, DSC has announced the ‘Best in Academic Scholarships’.
Students can avail a scholarship of upto Rs 50,000*/- under this scheme. Contact the institute for more details.
*T&C

Best in Skill evolvement

Performance in industry is also critical to this new educational model. To the best performing ‘Apprentice’, annually, DSC will award the ‘Best in Skill Evolvement’ – prize money of Rs 20,000/- .

WHY DSC? WHY THE UNDER GRADUATE PROGRAMMES HERE?

Highlights:
  • Virtual Session with Global leaders
  • Special Workshop on Planning a Marketing Campaign (ad+media both traditional and new) – (For BA in Media & Marcom)
  • Special Corporate Film Production
  • Create a Roadshow/sponsored program (like KBC), promoting a brand
  • Geared towards applicability and creativity

The DSC – MSU Bachelor’s Advantage

3 years = 36 months, where 15+ months spent on Industry projects and Internships

  • Critical futuristic knowledge, embedded with latest technical know-how
  • Professional skills relevant to the industry, ensuring top performance
  • How to compete by developing leadership /group management skills.

To add to this evolving mosaic of your exciting new world–view you may get to share views and exchange ideas with eminent personalities from different fields in India and around the globe too. We will invite eminent authors, artists, media & marketing personalities, journalists – to name a few. Additionally, you may get the opportunity to attend conventions, conferences, seminars, webinars, organized by professional bodies – to learn more about and experience the business scene.The programme will include – projects, presentations, games, quizzes, workshops requiring your dedicated participation even while you have fun. This programme is holistic and exciting, focus will be given to: punctuality, attendance, appropriate demeanour, dress code. While our rules & code of conduct may seem stringent, you will “stand apart from the crowd”.

Delhi School of Communication
Delhi School of Communication
Delhi School of Communication