Admissions 2026–29 are now OPEN. BA in Media & Marketing  |  Limited Seats. Apply in 60 Seconds
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India’s Smartest UG Degree For Media Careers.

Build your future with India’s only apprenticeship-embedded BA degree. Learn from industry experts, earn a paid stipend, and graduate with real experience + placement-ready skills.

Paid Apprenticeship 100% Placement Support Industry-Led Curriculum Scholarships Available

Get Free Admission Counselling

Our counsellors will guide you on eligibility, programme fit, scholarships & admissions.

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Paid Apprenticeship Earn while you learn
Industry Faculty Learn from practitioners
Real Exposure 12+ months work experience
Placement Ready Career-first curriculum
Admission Support Guidance from counsellors
30+
Years Pioneer
100%
Batch Placed 2025
12+
Months Stipend Stint
Paid
Apprenticeship
MSU
Recognised Degree
₹50K
Scholarships
Our Programmes

Choose Your Career Track

Industry-designed BA degrees under the Apprenticeship Embedded Degree Programme (AEDP) model — in association with Medhavi Skills University (MSU) under NEP 2020.

BA · 3 Years · Full-Time

BA in Media & Marketing Communications

Master brand storytelling, advertising strategy, digital media and integrated marketing communication — taught by industry practitioners.

Advertising Journalism Digital Media Event Management Marketing Branding
  • Industry-led curriculum taught by practitioners
  • 12+ months real industry exposure in a 36-month degree
  • Paid stipend during all industry apprenticeship stints
  • Skill Course in Each Semester
  • Industry Visits, Live Events in Each Semester
Explore Programme
Why DSC

Why Students Choose DSC

A future-first communication degree built with real-world exposure, paid apprenticeship and industry mentorship at every stage.

12+

Months Paid Apprenticeship

Gain meaningful work experience during your degree — not after it.

100%

Placement 2025

Career support, portfolio building, interview prep and placement readiness.

30+

Years of Legacy

One of India’s most respected communication-focused institutions.

MSU

Recognised Degree

Academic credibility with practical learning under NEP-aligned structure.

Global

Alumni in Leadership

CCOs, GMs, VPs — DSC alumni lead at Paytm, Lowe Lintas, Logitech and the world's most respected companies.

Practitioner-Led

Faculty

Learn from professionals who have actually done the job. No career academics. Only real industry experts.

Best

Mass Comm Institute, Delhi

Awarded Best Mass Communication Institute in New Delhi. 30+ years of consistent industry recognition.

Skill

Certifications Every Semester

Skill-building courses each semester ensure you graduate with real, marketable capabilities.

Programme Structure

India's First Apprenticeship-Embedded Communication Degree

The DSC × MSU AEDP model integrates paid industry apprenticeship directly into your 3-year BA. Academic learning and real-world practice happen simultaneously — you graduate as a professional, not a fresher looking for their first break.

Year 1 — Semester 1 & 2

Foundation, Theory & Skill Certifications

Communication theory, media literacy, writing fundamentals. Skill modules each semester to build immediate, marketable competencies. Introduction to Marketing, Advertising, PR and Digital - key fundamental concepts.

Year 1–2 — First Industry Project

Your First Industry Stint

Working on an industry project, helps you gain insight and confidence on how to approach tasks, roles and responsibilities at work later on. Personality Development, Body Language, Interview skills - learn how to project your personal Brand.

Year 2–3 — Industry Exposure via Apprenticeships Begins

Depth, Strategy & Exposure

Advanced specialisation in your chosen track. Paid Apprenticeships in each semester (around 2.5 months each). Attendance at industry conferences, international webinars and professional body events.

Year 3 — Extended Final Apprenticeship

Senior Apprenticeship & Pre-Placement Offer

Final extended internship at a leading organisation. During final semester, you undertake a six-month internship in the industry vertical of your choice. Most students receive pre-placement offers even before their convocation ceremony.

What Makes This Truly Different

Earn a Real Stipend While Studying

You earn real industry income during your degree — no other UG programme in India offers this.

100% Placement — Before Convocation Day

The 2025 batch was fully placed over a month before their ceremony. An industry-first achievement.

International Exposure Built In

Global faculty, international conventions and exchange programmes built into the programme.

Individual Mentoring from Industry Leaders

1-on-1 hand-holding from professionals who genuinely invest personal time in your career.

UGC-Recognised MSU Degree

Full legal and industry recognition — accepted across India and internationally.

Eligibility & Dates

Who Can Apply?

DSC's admission criteria welcome curious, communication-oriented students — not just high scorers.

Eligibility Criteria

Same for both BA programmes
  • Completed or pursuing 10+2 from any recognised board (CBSE, ICSE, State boards)
  • Any stream — Arts, Science or Commerce (all are welcome)
  • No minimum percentage — aptitude matters more than marks
  • Strong interest in communication, media, marketing or PR
  • Good English communication skills (verbal and written)
Class 12 students can apply provisionally and confirm after board results.

Key Admission Dates 2026–29

Act fast — limited seats available
  •  Applications Open:  Now — 2026-29 admissions live
  •  Counselling Sessions:  Rolling, ongoing basis
  •  Offer Letters:  Within 5–7 working days of applying
  •  Seat Confirmation:  Registration fee secures your seat
  •  Orientation / Batch Starts:  Contact admissions for dates
  •  Scholarships:  Academic + Skill Evolvement, up to Rs 50,000
Earlier applicants get priority counselling and scholarship consideration.
Success Stories

Where DSC Graduates Lead Today

Our alumni hold leadership positions at India's and the world's most respected organisations.

Neha
Neha Agarwalla
General Manager
Paytm — Media, Brands & Ads
DSC Alumna
Prateek
Prateek Bhardwaj
Chief Creative Officer
Lowe Lintas, India
DSC Alumnus
Parekhit
Parekhit Bhattacharjee
Head of Communications
Logitech — EMEA, AP & LAT
DSC Alumnus
Bhavna
Bhavna Jha
Vice President
Wiesner Worldwide Kreations
DSC Alumna
Our Recuiters
The Partnership

About the DSC–MSU Connect

Founded in 1995 with a vision to steer change in Higher Education Communication, DSC celebrates 31 years of being a pioneer in the industry.

DSC is now a Sectoral Partner of Medhavi Skills University (MSU) in Media and Communication with exclusivity in IMC — launching revolutionary Apprenticeship Embedded Degree Programs (AEDP) under WISE, aligned with NEP 2020.

DSC Logo × Medhavi Skills University
Student Stories

Hear From Our Students

Real voices from students who chose DSC and transformed their careers.

"

DSC didn't just give me a degree — it gave me 2 years of real work experience before I even graduated. I received my placement offer 6 weeks before Convocation. No other college does this.

A
Ananya Sharma
BA Media & Mktg Comm, 2025 · Grey Worldwide
"

The apprenticeship model sets DSC miles apart. I was earning a stipend in my second year, building a real portfolio. My peers at other colleges were still writing theory assignments.

R
Rohan Mehta
BA PR & Content Mgmt, 2024 · Adfactors PR
"

My faculty were actual CCOs and VPs — not just academics. One professor became my mentor and directly referred me to my first job. That is the DSC difference no one else offers.

P
Priya Agarwal
BA Media & Mktg Comm, 2025 · Razorfish
FAQs

Frequently Asked Questions

Everything you need to know before applying to DSC’s UG programmes.

What is the eligibility for DSC's BA programmes?
You need to have completed or be currently pursuing 10+2 from any recognised board. Any stream is welcome — Arts, Science or Commerce. There is no minimum percentage requirement. DSC values communication aptitude, curiosity, and passion over marks.
Is the DSC degree recognised by UGC / Government of India?
Yes. DSC's BA programmes are offered in formal partnership with Medhavi Skills University (MSU) — a fully UGC-recognised university. Your degree carries complete governmental, academic and industry recognition both in India and internationally.
What is the AEDP model and how is it different?
AEDP stands for Apprenticeship Embedded Degree Programme — a revolutionary model by DSC × MSU where 12+ months of real paid industry apprenticeship is built directly into your 3-year degree. You don't do a separate internship after college. Industry practice and academic learning happen together throughout your 3 years. You graduate as a working professional.
Will I actually receive a stipend during my industry stint?
Yes — this is one of DSC's most distinctive offerings. During your industry apprenticeship stints, you are placed as a professional apprentice at a real organisation and receive a paid stipend. The amount varies by company. This means you're not just learning — you're earning during your degree.
Which companies hire DSC graduates?
DSC alumni have been placed at leading organisations including Paytm, Lowe Lintas, Logitech, Ogilvy, Madison World, Zee Media, Times Group, Edelman, Weber Shandwick, NDTV, Star Network, Adfactors PR and many more. Alumni also hold senior leadership roles — CCO, GM, VP — at India's and the world's top companies.
Can a student from Science or Commerce stream apply?
Absolutely. DSC's BA programmes are open to students from all streams — Arts, Science and Commerce. The communication, marketing and PR industry values diverse educational backgrounds. What matters is your interest in communication, creativity and a desire to build a dynamic career.
Where is DSC located? How do I visit?
DSC's main campus is located at 321/2, IGNOU Road, Neb Sarai, New Delhi – 110068. You can visit the campus directly — campus tours and in-person counselling sessions are available. Call us at +91 9810696475 or email admissions@dsc.edu.in to schedule a visit.
What is WISE?
WISE (Work Integrated Skill Based Higher Education) by Medhavi Skills University offers work-integrated, practice-based programmes with on-the-job training, apprenticeships, and stipends, enabling industry partners to co-develop the curriculum and deliver hands-on training at their own facilities.

Ready to Build Your Media Career Early?

Limited seats for 2026–29. Apply now and get your free counselling call from our admissions team.

Call Admissions Team
321/2, IGNOU Road, Neb Sarai, New Delhi – 110068 admissions@dsc.edu.in +91 9810696475 / +91 9810474269
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