PGDPC & MMC Curriculum - The Delhi School of Communication

Course ID PGDPC XXX	Level Post Graduate
Semester July 2024	Offline Lecture

The DSC programme is broad-based & focuses on industry requirements. Offering a unique integration of communication and management at one level and a theory and practice interface at another, our Flagship programme is truly unique.

Introduction to DSC’s Flagship Programme

Pioneered by The Delhi School of Communication, this full-time programme is available at the main campus, where you get to learn from top media industry leaders as well as DSC’s own faculty. The rigour of the classroom with some of the brightest minds prepares you to take the world head on.

The PGDPC course deepens your understanding of the media industry and how to shine when you enter the real world.

The PGDPC Course has been offered by The Delhi School of Communication since 1995 and prides in being one of the top courses in the country.

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CORE SUBJECTS

Mass Communication	Advertising and Sales Promotion	Journalism
Managerial Economics	Entrepreneurship	Strategic Decision Making
Market Research	Business Communication	Statistical Analysis
	Cultural Studies	Entertainment Marketing

Specialisations – Advertising & Entertainment Management

Copywritting, Layout and Design

Multimedia, Digital Creativity

Strategic Advertising Planning

Advertising Research

Film Production & Marketing

Radio Production & Marketing

Film, TV & Radio Programming

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Specialisations – Marketing & Digital

Consumer Behavior

Brand Architecture

Competitive Marketing

Direct Marketing

Digital Communications

International Marketing

Rural Communication

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Specialisations – Journalism & Public Relations

Editorial and Editing

Managing the press

Reporting and News Writing

Magazines and Features

Broadcast Journalism

Public Relations

Media Marketing & Laws

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