Aligning Paths: Marketing Communications and MBA in Marketing

The Marketing Communications program is an educational curriculum offered at Delhi School of Communication which focuses on preparing students for careers in marketing, advertising, public relations, and related fields.

It is a program that teaches students about the strategies and tools used to effectively communicate marketing messages to target audiences which includes understanding consumer behavior, crafting persuasive messages, selecting appropriate communication channels, and evaluating the effectiveness of marketing campaigns.

The curriculum of a Marketing Communications program usually covers a broad range of topics related to marketing and communication. Core courses may include:

• Marketing Principles
• Advertising and Promotion
• Public Relations
• Brand Management
• Market Research
• Digital Marketing
• Social Media Strategy
• Integrated Marketing Communications

The Marketing Communications Program provided by DSC presents a modern counterpart to the traditional MBA in marketing. Its curriculum closely aligns with that of MBA Marketing courses, reflecting the evolution of marketing practices in today’s digital age.

A Marketing Communications program shares similarities with an MBA in Marketing, as both the courses focus on strategic marketing principles and consumer engagement strategies. Both programs equip students with a comprehensive understanding of marketing fundamentals, including market research, branding, and communication strategies. There is an emphasis on developing integrated marketing campaigns that effectively reach target audiences and achieve business objectives.