An institution, by definition, is a creature of its own environment. It makes its contribution to the needs of society both for today and for tomorrow. Global society has thus far progressed from being manual workers to knowledge workers and today, we are witnessing a transition from knowledge to information workers. This demands a significant change in the mindset of tomorrow’s leaders in industry and communication.
We also find that advanced media have shrunk our world to the dimensions of Marshall McLuhan’s “Global Village”. India’s rapidly changing socio-economic environment is witness to the country’s emergence as one of the largest consumer societies in the world. To cater to a more selective society, the communication factor is critical. India is one of the fastest growing Asia Pacific economies in terms of size of total business and government spends.
Indian industry in general and the communication industry in particular are in the midst of a boom.
According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (~US$ 19 billion) in 2020 and is estimated at Rs. 1.73 trillion (~US$ 23.7 billion) in 2021. Further, it is projected to grow to Rs. 2.23 trillion (~US$ 30.6 billion) by 2023 due to acceleration of digital adoption among users across geographies. Television would account for 40% of the Indian media market in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and the OTT and gaming industries (8%).*
These business advances have led to the emergence of new fields, in some cases separate specialised professions in the broad spectrum of communications. Public Relation has emerged as a distinct arm of the integrated marketing communication spectrum. Event Marketing has also carved out a niche for itself. Media Planning and Marketing is a specialised field. Entertainment Marketing is becoming critical in cinemas as can be seen by the increasing number of film promotions. All this translates to a very high number of communication professionals required to fill these exciting new positions.
A visioning into the future and an understanding of communication trends, provided the impetus that founded The Delhi School of Communication (DSC), in 1995. DSC prides its comprehensive and ever-evolving 2-year full time Post-Graduate Diploma Programme in Communication (PGDPC). The programme is architectured to be a top-of-the-line course enabling participants to foster an understanding of the dynamics of human communication in people’s lives.
DSC Provides its community with the facility to study this complex, fast changing world around us through its Integrated Marketing Communication diploma programme. With internships and projects as an integral part of the curriculum, the academic mix is one of theory and intense hands-on practice. Training begins from the first semester itself, under the Apprenticeship Programme pioneered and carried forward by DSC for 19 years. We aim to provide the national community with contemporary and effective communication professionals ready to lead the 21st Century.