A ‘Communication Gurukul’ backed by 28 years of rich experience In Integrated Marketing Communications, now launches UG courses – BA in Media & Marketing Communication.
The Bachelor’s in Media and Marketing Communication aims to prepare students to be the next generation Marketing Communication professionals. Students will be equipped to foray into Advertising, Public Relations, Branding, Event Management and several other dynamic domains with cutting-edge exposure and deep academic delivery. Here we stress on the magic of Big Ideas. This course will encourage students to experiment with ideas, situations, principles and propositions to open their mind, forge ahead and create new and interesting realities in this vibrant world of media and communication.Read More
Medhavi Skills University, Sikkim (MSU) has been established with the passage of The Medhavi Skills University, Sikkim Act 2021 in the Sikkim State Legislative Assembly on 29th June 2021. MSU is sponsored by the Medhavi Foundation, which was founded in 2012 by a group of IIT Alumni and is a skill development and education focussed organisation and a National Skill Development Corporation (NSDC) partner impacting 1,00,000+ youths annually.
The University strives to bring convergence of the skilling ecosystem with higher education. MSU is a pioneering university model where employers/ corporates/ industries shall be the stakeholders and influencers in course curriculum design, programme delivery, practical skills training, as well as, for providing on-the-job apprenticeship and internships. MSU’s vision is to emerge as a pioneer institution of skills-based education recognized by employers, nationally and internationally.
DSC has joined hands with Medhavi Skills University (MSU) as a Sectoral Partner in launching the revolutionary Apprenticeship Embedded Degree Programs (AEDP) in Media and Communication. In critical alignment with the New Education Policy (NEP) 2020, the BA in Media and Marketing Communications/Public Relations and Content Management is a new-age degree programme aiming to bridge the gap between academia and industry. Where translation of theoretical knowledge into practice is rooted into the programme blueprint, and where students can earn their degree while working.
More about the DSC-MSU collaboration can be found on the University website here: https://www.msu.edu.in/ba-in-media-and-marketing-communication/
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In order to take admission, a student may register online on the DSC website. Upon registration, the form will be screened and the student invited for a brief Personality Interview. Selected students will thereafter be invited to join the programme.
Encouraging outstanding scholastic performance is critical in motivating and encouraging students to perform well. Keeping this in mind, DSC has announced the ‘Best in Academic Scholarships’.
Students can avail a scholarship of upto Rs 50,000*/- under this scheme. Contact the institute for more details.
Performance in industry is also critical to this new educational model. To the best performing ‘Apprentice’, annually, DSC will award the ‘Best in Skill Evolvement’ – prize money of Rs 20,000/- .
3 years = 36 months, where 15+ months spent on Industry projects and Internships
To add to this evolving mosaic of your exciting new world–view you may get to share views and exchange ideas with eminent personalities from different fields in India and around the globe too. We will invite eminent authors, artists, media & marketing personalities, journalists – to name a few. Additionally, you may get the opportunity to attend conventions, conferences, seminars, webinars, organized by professional bodies – to learn more about and experience the business scene.The programme will include – projects, presentations, games, quizzes, workshops requiring your dedicated participation even while you have fun. This programme is holistic and exciting, focus will be given to: punctuality, attendance, appropriate demeanour, dress code. While our rules & code of conduct may seem stringent, you will “stand apart from the crowd”.