Applications invited for the XXXth Post Graduate Diploma Programme in Communication. Click here to Apply
6 Months Including Internship

BA in Media And Marketing Communications Landing Page

The programme in Advertising and Marketing aims to acquaint students with the dynamic world of Advertising alongwith a comprehensive knowledge of Marketing (for Media) and its importance. The programme has multiple career opportunities. Students interested in pursuing a career in Advertising or Media Marketing and those who wish to understand the nuances of the industry a student who wishes build a strong foundation in marketing communications before further study; or anyone excited to hone their creative and lateral skill may apply for the programme.

 

Upon completion the student will acquire dual certification namely, from Media and Entertainment Skill Council (MESC) and DSC. Students may choose to enter any of the numerous fields of Advertising (such as Client Servicing, Account Planning, Media Planning & Creative) and Ad & Media Sales. Students can aspire to work in leading Advertising and creative agencies alongwith prestigious Media houses, be it leading Newspapers, radio channels and television channels.

Curriculum

Topic Overview Deep Dive What You Master
Understanding basic business communication

Written and Oral Communication
Communication Theory

How to convey your idea clearly
Role of Advertising

Role of Advertising in society
Role of Advertising in Marketing

The role of advertising in branding and revenue
The Communication Process in an organization Internal communication intricacies Effective organizational communication
Importance of Marketing Marketing essentials The building blocks of growth and brand presence
Defining Advertising Copywriting and Art Direction Overview of advertising
Advertising as a Communication Tool Types of Advertising Arriving at advertising correctly
Understanding Media Types of Media
Understanding Sales and Data Building
The Sales process
Media Vehicles & Basic Concepts
Target Market Understanding
Factors affecting media choice
Media Management – Buying, Planning & Selling
Complete run through of the Media space
Understanding a creative brief from the advertiser and communicate it to internal teams Creative brief: Production, budgeting and campaign planning Servicing Essentials
Agency Health Aspects

Following organization norms and policies
Following Government norms and policies
Knowing limitations
Knowing emergency procedures for any specific production stages

Learn which agency is right for you
Advertising Ethics & Legalities Plagiarism
Original Content
Legal Aspects
Advertising without roadblocks
Internship
Placement
Eligibility
Certification
Fee Structure

Internship

The programme at DSC aims to bring integrate theoretical knowledge with practical work exposure. Each student will be placed at prestigious Advertising and Media houses for an internship stint to help apply theory learnt to practise.

Placement

Internship Opportunities may convert to placement offers. All assistance regarding placements will be provided.

Eligibility

Anybody who has completed his Higher Secondary ( 12th) and above is eligible to apply for the programme.
The Application form for the course maybe filled at the institute

1. The application form is free of charge

2. Upon registration the student will be invited for a Personality Interview and upon clearing the same, the student will be invited to join the programme.

Certification

Upon completion, a student will be assessed for two certifications. One from MESC, namely Certification on Account Executive and Sales Executive (Media) – each, separately. The student will be required to take the MESC evaluation/test for their certification. This apart student will also receive a certification from The Delhi School of Communication for the 6 month course having undertaken suitable tests.

Fee Structure

For the fee and other details, kindly contact the undersigned.

Delhi School of Communication
Delhi School of Communication
Delhi School of Communication