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In building and managing corporate image and reputation, one needs to position this image with hard core realities of business and its stakes. This has to resonate with the audience’s perception which may be different. Public Relations balances/creates desired images to best equate with reality. This course will help to build proficiency in writing, analysing and planning PR and content management issues. With the world-view constantly changing and growing to accommodate information, ideas, exciting new challenges and thoughts are developing where students will find themselves constantly discovering and rediscovering growth in totality.
Read MoreDSC has joined hands with Medhavi Skills University (MSU) as a Sectoral Partner in launching the revolutionary Apprenticeship Embedded Degree Programs (AEDP) in Media and Communication. In critical alignment with the New Education Policy (NEP) 2020, the BA in Media and Marketing Communications/Public Relations and Content Management is a new-age degree programme aiming to bridge the gap between academia and industry. Where translation of theoretical knowledge into practice is rooted into the programme blueprint, and where students can earn their degree while working.
More about the DSC-MSU collaboration can be found on the University website here: https://www.msu.edu.in/ba-in-public-relations-and-content-management/
Any student with a passion and interest in Communication and who has completed his/her Senior/Higher Secondary by July 2023 is eligible to apply.
In order to take admission, a student may register online on the DSC website. Upon registration, the form will be screened and the student invited for a brief Personality Interview. Selected students will thereafter be invited to join the programme.
Encouraging outstanding scholastic performance is critical in motivating and encouraging students to perform well. Keeping this in mind, DSC has announced the ‘Best in Academic Scholarships’.
Students can avail a scholarship of upto Rs 50,000*/- under this scheme. Contact the institute for more details.
*T&C
Performance in industry is also critical to this new educational model. To the best performing ‘Apprentice’, annually, DSC will award the ‘Best in Skill Evolvement’ – prize money of Rs 20,000/- .
3 years = 36 months, where 15+ months spent on Industry projects and Internships
To add to this evolving mosaic of your exciting new world–view you may get to share views and exchange ideas with eminent personalities from different fields in India and around the globe too. We will invite eminent authors, artists, media & marketing personalities, journalists – to name a few. Additionally, you may get the opportunity to attend conventions, conferences, seminars, webinars, organized by professional bodies – to learn more about and experience the business scene.The programme will include – projects, presentations, games, quizzes, workshops requiring your dedicated participation even while you have fun. This programme is holistic and exciting, focus will be given to: punctuality, attendance, appropriate demeanour, dress code. While our rules & code of conduct may seem stringent, you will “stand apart from the crowd”.
