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Conventionally, business students use their skills and theoretical business knowledge in their first jobs. By integrating conceptual knowledge & training through academic internship programs, students can be facilitated to better implement their concepts at the workplace.
The DSC advantage
At DSC the program structure pioneered is a unique mix of academic theory and hands-on practice. The theory-practice model was conceptualized and efficiently evolved was actually founded by the ‘communication gurukul’ 28 years ago.
So, how are students faring today, during their internships? What are the takeaways from DSC? Can they decipher the difference?
Read on to see how the current batch – Batch 28 are passing through their journey.
It’s truly a win-win phase!
1. What is your ‘success’ moment @work/internship?
One of my mentors, Mr. Nawal Minj guided me to write a client brief. He helped me write it for the first time and later, sent it to the Creative Director. For me, that felt like a great accomplishment which I can’t forget. Also, he always tells me how my work is going to proceed after I’m done. So, whenever he tells me that my PPT was presented to the clients, it feels very satisfying.
2. What are 3 learnings you carried forward from DSC?
Through so many assignments and presentations, perseverance, multitasking and time management – these were the most important things I learnt.
3. How did DSC prepare you for internship – professionally and personally?
The above learnings helped me while working with multiple teams on a variety of tasks. The importance of being polite, respectful yet, positive helped me build relationships at the workplace which later helped me in the future assignments.
4. What difference do you see between you and other interns from other colleges (also employees)?
The feeling of belongingness and commitment are the differences between the other interns and us.
5. What did you feel when you entered DSC and now?
The growth that I’ve seen in myself is unbelievable. The last year has been nothing but full of learnings and improvements. This was probably the best year, with respect to personal and educational growth for me.
6. Where do you see yourself 20 years from now?
With such a flying start to my career, I don’t think I can see myself at 40. But hopefully, mentoring the students of DSC, interning with the company I’ll be working at.
1. What is your ‘success’ moment @work/internship?
When the senior VP of strategy complimented me on my work and asked to be a part of her team.
2. What are 3 learnings you carried forward from DSC?
a. Being a team player is the best way forward. Sometimes, we have to show up even when others don’t.
b. Be enthusiastic and never stop learning. There’s really no end to learning.
c. Be professional and maintain boundaries but also don’t forget to have fun.
3. How did DSC prepare you for internship – professionally and personally?
Professionally – to have a formal and productive outlook with whatever task is at hand. Also, to think what works or doesn’t in the real world.
Personally – We always have to fight our own fight… no one else is going to do that for us.
4. What difference do you see between you and other interns from other colleges (also employees)?
There are no interns from other colleges. But there are some new joinees, who are around my age. I believe DSC has taught me to carry myself professionally, which I find lacking in them
5. What did you feel when you entered DSC and now?
I was quite under-confident & not good at communicating. Overtime, DSC has made me confident and also taught me how to communicate with others and express myself in the process as well.
6. Where do you see yourself 20 years from now?
Hopefully in a nice city with my family, lots of dogs, and happy. I also hope I can do something for strays! (On the materialistic side, I wish I’m rich enough and in the C-Suite!)
1. What is your ‘success’ moment @work/internship?
My sucess moment for me during my internship is that when my manager asked me to work and get placed in the team and be a part of them within the first month of my work duration.
2. What are 3 learnings you carried forward from DSC?
1. Always be patient.
2. Always be curious
3. Always take initiative
3. How did DSC prepare you for internship – professionally and personally?
Professionally DSC taught me how to become an employee while studying and personally, DSC gave me the learning to be confident and speak up for myself while boosting my confidence at once .
4. What difference do you see between you and other interns from other colleges (also employees)?
The difference between me and my other colleagues is that I have more practical knowledge about my work and I have hands on practice before even working altogether
5. What did you feel when you entered DSC and now?
When I entered DSC I was full of doubts about my own caliber. However, today I feel very sure about the works that I am capable of doing.
6. Where do you see yourself 20 years from now?
20 years from now I see myself working with fun and exciting people, who are the encyclopedia of marketing and the marketing world.
( PS. I am in a formal dress with high heels and expensive bags )
1. What is your ‘success’ moment @work/internship?
When it comes to the success moment in my internship or work, it’s delivering quality work more than what my mentor expects me to do. Secondly, building up the trust factor and making my mentor believe that I can face all the struggles, and still deliver work within deadlines.
2. What are 3 learnings you carried forward from DSC?
Every experience has a new learning, and you’ll never know everything.
No matter at whatever height you reach, there will always be something that you won’t know and you’ll learn it.
Being able to mould myself as per the situation and never being over confident about anything.
3. How did DSC prepare you for internship – professionally and personally?
Firstly, by making me confident when it comes to public speaking.
Secondly, never say a YES to anything that you as a person won’t allow – be it personally or professionally. Never allow anyone to take an advantage of you.
Thirdly, always go an extra mile where you are not expected.
4. What difference do you see between you and other interns from other colleges (also employees)?
Other employees have spoken about a corporate world, but being a DSC student, I’ve already got an experience of it before entering it. Other employees have not experienced the pressure like we have.
Other employees have a theoretical knowledge about things. Being a DSC student, I have seen a balance between theoretical and practical knowledge and experience.
5. What did you feel when you entered DSC and now?
I was scared when I entered into DSC. There was this constant question ‘What if I don’t belong here?’ But once I was a part of DSC, I understood that being scared is good. DSC has made me confident as a person, made me professional, given me an idea of what you need to speak where. I’m glad that I could be a part of this programme where it’s not just studies but more than that. And obviously, a smile on your face, and a positive body language goes a long way.
6. Where do you see yourself 20 years from now?
When it comes to seeing myself after 20 years, I want to be happy. I want to be proud of everything that I could do to reach there. I want to be satisfied and remember my roots too.
